For the holiday advertising campaign showcasing Liquid Death water, I took a bold approach by incorporating Santa Claus himself. Embracing the brand's edgy persona, I infused the body copy and headlines with a grunge tone to resonate with its audience. Integral to the campaign was a compelling call to action, urging consumers to join in the mission of waste elimination, aligning closely with the company's core values. This unique blend of holiday spirit and environmental consciousness aimed to captivate attention while driving home the brand's commitment to making a meaningful difference.