As the Social Media Marketing Manager at Gumby’s Pizza, I played a key role in driving our digital strategy. I managed content creation, editing videos and photos to optimize their appeal across platforms like Instagram and TikTok. Staying ahead of current trends, I ensured our content was always relevant and visually engaging. I also spearheaded email marketing campaigns, ran paid ad strategies, and oversaw NIL deals and profit-sharing initiatives, maximizing brand exposure and profitability.

I closely monitored analytics to track performance, refine strategies, and boost engagement. Additionally, I crafted impactful captions that resonated with our audience, managed influencer partnerships, and executed innovative campaigns that aligned with the latest social media trends.

Beyond content creation, I handled community management—responding quickly to messages and comments to maintain a strong connection with our followers. I also organized marketing events, coordinated collaborations, and developed a well-structured content calendar to ensure consistent, timely messaging. By balancing creativity and data-driven insights, I helped grow our brand’s visibility, drive engagement, and ultimately increase revenue.