As the Social Media Coordinator at Onnit for the limited edition Joe Rogan kettlebell campaign, I managed influencer collaborations and facilitated UGC content. I closely monitored comments and DMs, crafted engaging captions, and edited social content to ensure the campaign stayed on track and connected with the audience. I also helped shooting and editing for social video content, wrote compelling copy, and managed the community by addressing all questions and interactions related to the kettlebell. The campaign gained significant traction, driving brand visibility and boosting engagement across platforms.