As the Social Media Coordinator at Onnit, I manage a wide range of responsibilities to ensure the brand's digital presence is engaging and impactful. I film and edit content, including both photos and videos, to align with brand goals and connect with our audience. While assisting with influencer marketing efforts, my primary focus is on creating compelling content and analyzing performance metrics to inform our marketing strategy.

I spearhead the TikTok Shop rollout, overseeing strategy and execution to boost product visibility and sales. Additionally, I manage the content calendar, write captions, and handle community management across TikTok and Instagram, ensuring active engagement and timely responses.

I create graphics for the weekly Onnit Scoop, which is distributed to the Onnit Tribe, and stay on top of current trends while adhering to strict brand guidelines and language to maintain consistency. By leveraging analytics and insights, I optimize campaigns to enhance engagement, reach, and conversions, contributing to the overall growth and success of our social media efforts.